I was really excited to get a chance to speak to facebook and adwords expert Brian Carter about some of his recent work with facebook page marketing. I've been following his blog posts for some time, and have chatted with him informally prior to, but I wanted to get to ask him some particular questions about Facebook marketing and advertising, because he's been performing a lot of training and speaking on that subject lately. Here's the transcript of our chat interview:
Richard Drew: Hey Brian thanks for performing this interview! You've been performing a lot of Facebook marketing and advertising lately but you haven't usually carried out that- how did you come to focus on this?
Brian: Thanks for asking me. Yes, I began with Seo in 1999 and AdWords in 2005 – I became known as an adwords consultant so a lot that Google truly suggests my name when you kind in adwords consultant- and I got into Twitter and blogging a lot far more in 2008, then got dragged into Facebook in 2010 by a client. I didn't want to do it and didn't think there would be any ROI. I'm happy to say I was wrong about that- we've seen a number of corporations make profits from Facebook advertising, if they do it the appropriate way. And so now I'm a Facebook expert, too. Perhaps you can tell I enjoy understanding.
Richard Drew: It's clear. You said performing Facebook the appropriate way? What are the correct approaches that lead to profits?
Brian: Effectively, sadly a lot of men and women don't strategy ahead- so they might start with the wrong page name and find out that's the headline of their ad when they go to advertise for fans. Or they attempt to get fans for free of charge and get a large quantity of unqualified fans who will by no means purchase from them. So you have to feel ahead about things like that, and budget some money for ads, and either use a Facebook ad consultant that can get you cheap targeted fans or learn how to get more fans on facebook yourself.
Richard Drew: Do you have to advertise?
Brian: A lot of individuals try not to. But when there are businesses out there acquiring fans for 10 to 15 cents, and those fans purchase from them, whilst you have other corporations spending a lot of sweat equity and employee time trying to get fans that don't buy from you- I feel it's obvious. But it might not be obvious to individuals who don't see how powerful and distinctive the Facebook ad platform is.
Richard Drew: It's diverse from AdWords…
Brian: Very- AdWords is keyword oriented. It's demand fulfillment. If someone is prepared to “purchase shoes” they'll search for that and you can sell them shoes. But if somebody loves to purchase a lot of shoes, you capture that person on Facebook and sell to them over and over. Facebook ads can target by interest, hobby, passion, as nicely as demographics. It's the most effective ad platform ever.
Richard Drew: Ok, so switching gears, what kinds of mistakes do you see individuals creating with their posts, when they already have a fan base?
Brian: Ya, with Facebook page marketing, the worst factor you can do is sing “me me me” – as in, speak about what only you or your business care about. If you're in advertising and sales, you need to have to connect to what the prospect audience cares about. Why are they a fan of your page? Simply because they LIKE one thing you give. So kindle the fire of that passion they have and occasionally mention that you have a item or service for that. You can't do calls to action as strong as in other mediums, but you can easily do much more to arouse their desire for your providing.
Richard: Intriguing
Brian: And you have to do that- if you want to remain visible to your fans, you have to get them to like or comment on your posts.
Richard: You mean simply because of EdgeRank?
Brian: Yes, a lot of many people don't comprehend that your fans aren't going to your page that a lot. They see you in their newsfeed, or they don't, and they'll only see folks and pages they interact with, so you have to get a response from them on each post, or you're invisible.
Richard: Effectively so what can organizations do if they did it wrong- are they doomed to be invisible to their existing fan base?
Brian: No, we have a tactic for rehabilitating your EdgeRank- you go to the Facebook ad platform and purchase a sponsored post story and advertise only to your existing fans. Then individuals are seeing you once again and liking and commenting once more. This assumes, of course, that you begin writing a lot more engaging posts like we teach in the 201 module of FanReach.
Richard: Very cool! Properly, I don't want to keep you too long- can we do an additional interview sometime soon?
Brian: Sure, just let me know and we'll schedule an additional chat. Thanks! Oh and tell folks to check out our totally free Facebook Training web site and our new Internet Marketing for Real Estate module.
Richard: Will do, thanks!













